As a young girl, Geraldine Weiss remembers her Father lamenting the latest market decline or discussing investment strategy with relatives. While these discussions meant little to Geraldine at the time, in High School her curiosity increased, and, as she showed more interest her Father began to share his knowledge about the market with her. Although Geraldine initially struggled with the myriad details of Wall Street, the fire had been lit and she gravitated to the study of Business and Finance at the University of California. While it was okay for women to major in Business and Finance at college during the decades of the ‘40’s and ‘50’s, she soon realized that the employment market was not ripe for females pursuing careers in business.

In 1966 at the age of forty, this wife and mother of four set out to apply her knowledge of stocks and the markets. Despite an earnest effort to obtain a position with a brokerage, the best her efforts gained were offers to become a Secretary along with a few uncomfortable chuckles.

Never one to give up, Geraldine decided that she could use her knowledge as a writer. Using the pseudonym “G. Weiss,” Geraldine founded Investment Quality Trends in 1966. Stressing a common sense approach to the market she soon found success. About 11 years into her journey, “G. Weiss” was revealed to the world as Geraldine Weiss when Louis Rukeyser invited her to appear on his popular TV show, "Wall Street Week." By this time the readers had experienced sufficient returns that it was no longer important whether “G. Weiss” was “Gene,” “Greg,” or ‘Geraldine.” The bottom line is that money and concrete returns is and always has been what is important to investing. By focusing on tangible returns in the form of dividends, her methodology has made Investment Quality Trends the #1 rated newsletter among its peers.

The common sense approach used by IQ Trends is a compilation of the lessons learned at home and college as well as the ideas and principles of quality and value developed by Charles Henry Dow and Benjamin Graham.

These principles can be summed up simply: There is no profitable substitute for quality; and, the last word in investing in the stock market is values.

The Criteria for Select Blue Chips has set the standard for quality identification since 1966, as has the Profiles of Dividend Yield for values during the same time period.

From LBJ to “W”, the Vietnam War, the Arab oil embargo, the resignation of Richard Nixon, gasoline shocks, the Iran hostage crisis, Fed Funds at 20%, the market crash of 1987, the first Gulf War, the roaring ‘90’s, the Tech Wreck and Dot-Com meltdown, 9/11, the second Gulf War to the credit crunch and sub-prime mortgage mess of 2007, Investment Quality Trends has been a calm and steady voice for investors world-wide who seek preservation of capital, an immediate return on investment through dividends and the rewards of capital gains that are harvested when appropriate.

Since 1966 Investment Quality Trends has been the rock of stability for the enlightened investor. Thank you for allowing us to accompany you on your investment journey.